About Seto Lab
Seto Lab partners with forward-thinking companies to deliver technological excellence and streamlined engineering. We cut through complexity by aligning innovation with business growth. Our team unites top talent and advanced technology to turn challenges into clear opportunities. We specialize in AI, mobile applications, product design, SaaS platforms, and scalable architectures—all built on honest, direct communication and reliability. As a trusted partner, we maximize your technological impact through smart talent deployment and focused strategies.
Leadership
Founder & CEO
Sergey Tsibel
Founded in 2022 by Sergey Tsibel, SETO Lab builds on years of industry experience to form a team of skilled engineers who deliver reliable solutions. Sergey’s career spans hands-on engineering and leadership—from Senior Engineer to CTO—giving him valuable insight into technology management. As an international speaker and innovator, he has helped enterprises improve their systems and operations by establishing clear processes and strong frameworks.
Danvas
Founding Engineer & CTO
Developed technology for a digital art display platform, changing how collectors experience generative art.
Led teams of engineers, product managers, and designers to drive innovation.
Built a scalable IoT platform that integrates mobile control, web3 wallets, and an art marketplace.
Collaborated with Ammunition design studio to ensure product excellence
SaatchiArt
Head of Engineering
Modernized the world’s largest online art marketplace for improved scalability and efficiency.
Redesigned the platform to achieve 5x scalability and cut infrastructure costs by 75%.
Coordinated engineering and SRE teams across Leaf Group's portfolio companies.
Climb Lines
Founder
Launched a mobile platform that redefined the climbing experience with AI-driven development.
Created Project Blueprint, an in-house AI multi-agent system that accelerated development.
Achieved a 13-day turnaround from concept to launch using advanced AI engineering.
Danvas
Founding Engineer & CTO
Developed technology for a digital art display platform, changing how collectors experience generative art.
Led teams of engineers, product managers, and designers to drive innovation.
Built a scalable IoT platform that integrates mobile control, web3 wallets, and an art marketplace.
Collaborated with Ammunition design studio to ensure product excellence. Read Case Study
SaatchiArt
Head of Engineering
Modernized the world’s largest online art marketplace for improved scalability and efficiency.
Redesigned the platform to achieve 5x scalability and cut infrastructure costs by 75%.
Coordinated engineering and SRE teams across Leaf Group's portfolio companies.
Climb Lines
Founder
Launched a mobile platform that redefined the climbing experience with AI-driven development.
Created Project Blueprint, an in-house AI multi-agent system that accelerated development.
Achieved a 13-day turnaround from concept to launch using advanced AI engineering.
Our Approach
Executive Partnership
We connect executive vision with engineering action to ensure smooth, efficient teamwork.
Engineering Excellence
Our experienced engineers build reliable solutions with a focus on quality and efficiency.
Process Optimization
We set up clear systems and rules to bring order and support growth.
Our Vision
At SETO Lab, we believe that exceptional talent and innovative technology form the foundation of competitive advantage. By combining creativity with disciplined execution, we build superior software solutions and optimize engineering processes. Our approach seamlessly aligns engineering teams with executive leadership, driving sustainable growth and operational excellence.
Whether developing enterprise-scale systems or refining complex processes, we turn organizational challenges into strategic advantages. Our methodical approach empowers clients to achieve their most ambitious objectives. We're committed to helping forward-thinking companies realize their full potential through smart talent deployment, streamlined processes, and breakthrough solutions.
Whether developing enterprise-scale systems or refining complex processes, we turn organizational challenges into strategic advantages. Our methodical approach empowers clients to achieve their most ambitious objectives. We're committed to helping forward-thinking companies realize their full potential through smart talent deployment, streamlined processes, and breakthrough solutions.
Keynote: Art of Building MVP
Tokyo, Japan • 2024 • Read More
Tokyo, Japan • 2024 • Read More
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